市场营销英语(市场营销怎么翻译成英语)

一、市场营销怎么翻译成英语

市场营销的英文翻译是marketing management，作为名词或课程使用，具体分析如下：

marketing management

英 [ˈmɑ:kɪtɪŋˈmænidʒmənt]美 [ˈmɑrkɪtɪŋˈmænɪdʒmənt]

销售管理;市场营销

相关短语：

1、Marketing OPerations Management市场运作与管理

2、Wine Marketing&Management红酒市场营销及管理

3、MSc Marketing and Management市场与管理

4、Services Marketing& Management服务营销与管理

扩展资料

相关例句：

1、MarketingManagement,FinanceManagement,OperationManagement, EngineeringEconomy,RiskManagement.

市场营销，财务管理，运营管理，工程经济，风险管理。

2、Healthinessdegreeofmarketingmanagementprocesssystem.

营销管理流程制度健全程度。

3、TheApplicationResearchofConstructionaPowerMarketingManagement SystembasedonMiddlewareTechnology.

基于中间件技术构建电力营销管理系统的应用研究。

4、Asanewkindofmarketingmanagement,consumptioncongestionhas drawn moreandmoreattentioninbusinessarea.

消费集成作为一种新的营销管理模式，引起了商家越来越多的关注。

5、PowerSupplySystemofDigitalMarketingManagementModel.

供电系统电力营销的数字化管理模式研究。

6、ResearchonPowerMarketingManagementInformationSystembasedon Workflow.

基于工作流的电力营销管理信息系统的研究。

二、谁能帮我用英语简捷的介绍一下什么是市场营销

定义

市场营销作为一种计划及执行活动，其过程包括对一个产品，一项服务、或一种思想的开发制作、定价、促销和流通等活动，其目的是经由交换及交易的过程达到满足组织或个人的需求目标。

市场营销是指在以顾客需求为中心的思想指导下，企业所进行的有关产品生产、流通和售后服务等与市场有关的一系列经营活动。

有些学者从宏观角度对市场营销下定义。例如,E.J.Mccarthy�把市场营销定义为一种社会经济活动过程，其目的在于满足社会或人类需要，实现社会目标。又如，Philop Kotler指出，“市场营销是与市场有关的人类活动。市场营销意味着和市场打交道，为了满足人类需要和欲望，去实现潜在的交换”(《市场营销管理》第5版第13～14页)。�

还有些定义是从微观角度来表述的。例如，美国市场营销协会于1960年对市场营销下的定义是：市场营销是“引导产品或劳务从生产者流向消费者的企业营销活动”。

市场营销MBA的定义：指企业以顾客为中心，以市场为导向，从产品规划开始，综合利用各种营销手段，最终实现企业经营目标的全过程。

J.E.Mccarthy于1960年也对微观市场营销下了定义：市场营销“是企业经营活动的职责，它将产品及劳务从生产者直接引向消费者或使用者以便满足顾客需求及实现公司利润”(《基础市场学》第19页)。这一定义虽指出了满足顾客需求及实现企业赢利成为公司的经营目标，但这两种定义都说明，市场营销活动是在产品生产活动结束时开始的，中间经过一系列经营销售活动，当商品转到用户手中就结束了，因而把企业营销活动仅局限于流通领域的狭窄范围，而不是视为企业整个经营销售的全过程，即包括市场营销调研、产品开发、定价、分销广告、宣传报导、销售促进、人员推销、售后服务等。

Philop K otler于1984年对市场营销又下了定义：市场营销是指企业的这种职能，“认识目前未满足的需要和欲望，估量和确定需求量大小，选择和决定企业能最好地为其服务的目标市场，并决定适当的产品、劳务和计划(或方案)，以便为目标市场服务”(《市场营销管理》序言)。

美国市场营销协会(AMA)于1985年对市场营销下了更完整和全面的定义：市场营销“是对思想、产品及劳务进行设计、定价、促销及分销的计划和实施的过程，从而产生满足个人和组织目标的交换。”这一定义比前面的诸多定义更为全面和完善。主要表现是：(1)产品概念扩大了，它不仅包括产品或劳务，还包括思想；(2)市场营销概念扩大了，市场营销活动不仅包括赢利性的经营活动，还包括非赢利组织的活动；(3)强调了交换过程；(4)突出了市场营销计划的制定与实施。

definition

Marketing as a plan and execute activities, its process including for a product, a service, or a kind of thought development production, pricing, promotion, and circulation activities, its purpose is the process of via exchange and trade organizations or individuals to meet the needs of target.

Marketing refers to the customer demand as the center of the guidance, enterprise of related products production, circulation and after-sales services a series of related market management activities.

Some scholars from the macroscopic perspective marketing define. For example, ccarthy� E.J.M the marketing defined as a process of social economic activities, its purpose lies in satisfying social or human needs, to realize social goals. Be like again, Philop Kotler points out,"marketing is human activity of related market. Marketing means and market, in order to deal satisfy human needs and desires, to realize the potential exchange"(the marketing management the fifth edition article 13 or 14 pages).�

Also some definition of from microcosmic Angle to express. For example, the American marketing association in 1960 to marketing definition is: marketing is"guide product or service to consumers from producers of enterprise marketing activities".

Marketing MBA definition: refers to the enterprise customer as the center, take the market as the guidance, from product planning, comprehensive use of various began marketing methods, finally realizes the whole process of business objectives.

Ccarthy J.E.M in 1960 also on micro marketing defined: marketing"is the enterprise business activities duty, it will products and services directly to consumers or from producers to meet customers' demand and user achieve the company profit"(" basic marketing"the 19). This definition is pointed out the meeting customer needs and realization enterprise profit has become the goal of the company, but these two definitions are explained, marketing activities are in production activities at the end, after a series of began among business sales activities, when commodity turned to user hand is over, and the enterprise marketing activities only confine to the relatively narrow range of current domain, not as the whole management process of the enterprise sales, which includes marketing research, product development, pricing, distribution, advertising, promotional reports, sales promotion, personal selling, after-sale service, etc.

In 1984, otler Philop K for marketing and down the definition: marketing is to show the enterprise, this function"understand not currently meet needs and desires, measure and sure demand size, choices and decisions enterprise that best for its service target market, and determining the appropriate product, service and plan(or scheme), in order to target market service"(the marketing management"prologue).

American marketing association(AMA) in 1985 to marketing under a more complete and thorough definition: marketing"is for thinking, products and services of design, pricing, promotion, and distribution plan and implementation process, thus produce exchanges that satisfy individual and organizational objectives." This definition than many definitions in front of a more comprehensive and perfect. Main show is:(1) the product concept expanded, it not only includes products or services, including thought;(2) marketing concept expanded, marketing activities include not only of for-profit business activities, including nonprofit activities;(3) emphasized the exchange process;(4) highlighted the marketing plan and implementation.

三、市场营销用英语怎么说

市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的活动、过程和体系。主要是指营销人员针对市场开展经营活动、销售行为的过程。那么你知道吗?接下来跟着我来学习一下吧。

市场营销的英语说法1：

Marketing

市场营销的英语说法2：

marketing management

市场营销的相关短语：

市场营销概念 marketing concept;

市场营销功能 marketing functions;

市场营销资讯系统 marketing rmation system;

市场营销研究 marketing research

市场营销的英语例句：

1. Marketing is applied to everything these days, and books are no exception.

现在市场营销已无处不在，图书也不例外。

2. Yuppies are a prime target group for marketing strategies.

雅皮士是市场营销策略面向的主要目标群体。

3. Charles has been promoted to general sales and marketing manager.

查尔斯被提升为市场营销总经理。

4. Marketing became a dirty word at the pany.

市场营销成了公司里一个很令人讨厌的字眼。

5. I majored in architecture, and then I took some courses in marketing.

我的专业是建筑学,然后我又学了一些市场营销的课程.

6. This type of marketing department organization is called functional organization.

这种形式的市场营销组织被称为功能组织.

7. The marketing concept in banking is implemented.

市场营销观念在银行活动中被普及.

8. Marketing needs to know for which of its products there is an existing demand.

市场营销的基本任务之一是要了解使用者需要它的哪些产品.

9. Marketing success or failure is directly traceable to the support that top management gives or withholds.

市场营销的成败直接归因于最高管理层能否给予支援.

10. Thus these decisions must be evaluated continually, if the total marketing programme is to succeed.

要使整个市场营销计划得以成功,须不断对这些决策进行评审.

11. Sufficient coordination between banking and marketing executives should be enough to eliminate divergence of results.

业务经理和市场营销经理必须进行充分合作藉以消除结果上的南辕北辙.

12. The product contagion effect has numerous implications for marketing managers and retailers.

产品传染效应对市场营销管理者和零售商都有很多的启示.

13. Well- knowing about sales action plan and marketing strategy implementation.

熟悉销售行动计划和市场营销策略的贯彻落实.

14. Market Segmentation is an important step in STP and Customer Relationship Management.

市场细分是企业实施目标市场营销以及客户关系管理中十分重要的一步.

15. Associated with mobile munications has been engaged in marketing project planning management.

一直从事与行动通讯相关市场营销和专案策划管理工作.

四、市场营销专业用英语怎么说

市场营销专业：Marketing major

1、许多来学习市场营销却又几乎毫无商业经验的人以为市场营销就是推销和广告，市场营销确实包含了销售和广告，但它研究的范畴远不止于此。

Many persons who study the marketing but without many business experiences just think that marketing is sales and advertise.

2、市场营销短视是一个在市场营销学中经常使用的词语，也是TheodoreLevitt写的一篇市场营销文章的名字。

Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.

1、销售代表：

sales representative

读法：[ˈseilzˌrepriˈzentətiv]

例句：She had a stressful job as a sales representative.作为一名销售代表，她的工作压力很大。

2、销售人员：

salesman

读法：英 [ˈseɪlzmən]美 [ˈselzmən]

例句：Doctors are complaining about being barraged by drug-company salesmen.医生们抱怨他们疲于应付医药公司的销售人员。

salesperson

读法：英 [ˈseɪlzpɜ:sn]美 [ˈseɪlzpɜ:rsn]

例句：The salesperson greeted me with a warm hello.售货员热情地和我打招呼。

salespeople( salesperson的名词复数)

读法：英 ['seɪlzˌpi:pl]美 ['seɪlzˌpi:pəl]

例句：He had a staff of six salespeople working for him.他手下有6名销售人员为他工作。

关于本次市场营销英语和市场营销怎么翻译成英语的问题分享到这里就结束了，如果解决了您的问题，我们非常高兴。

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